The expression”Sales Funnel” might be brand new to you. It’s a marketing strategy that’s been around for decades in the offline world. It’s also a technique that has been used by product sellers online.
It’s a way to get a vendor to earn more money from the men and women who see their website.
What is new is that affiliate marketers are now also starting to utilize sales funnels to boost their own earnings.
There are two general types of revenue funnel:
1. The Multi-Product Funnel
There is the funnel that is consistently employed on the likes of JVZoo, Warrior Plus and sometimes even on ClickBank.
This is where you get a low-priced front-end merchandise and are subsequently exposed to variety of upsells and one-time-offers that are intended to part you with a lot of your cash.
The objective of the type of funnel would be to sell you multiple products in quick succession before you truly have enough time to consider your alternatives.
The supplies often have timers showing how long you’ve left to make a determination or you’re told that limited quantities are available.
2. The Only Product Funnel
The next sort of funnel is geared around promoting you a single item.
The purpose of this funnel is to expose you to the goods and explain why it’s going to be useful, if not essential, to you or your business.
This can be achieved by bringing a visitor to sign up to receive a free product then sending them a series of mails describing the advantages of the product you’re trying to sell them.
A common tactic is to give free training and advice to prospects regardless of whether they end up buying or not.
If you’ve ever purchased anything at the Make Money Online niche, you’ve been exposed to this multi-product sales funnel.
They could often leave a bad taste and you end up feeling as if you have been hounded into spending much more income than you planned. That may build some resentment in you.
If you realize that feeling, is that something you’d need to bring out in your customers?
Do not forget that those who look at your offers are real individuals, not credit cards with legs.
Treat your prospective customers just like you’d love to be handled by a seller.
That’s why I prefer the second sort of connection.
There is no hard sell included. You are giving your prospects something liberated to entice them in the door.
From that point, you start introducing them to your offer and it might be a fantastic fit for them.
You are attempting to convince them that what you’re giving will make their lives easier or solve a problem for them.
Should they buy, then they’ve made the decision to buy.
You haven’t forced them to make the decision by utilizing some false deficiency approaches like a countdown timer or even saying only a limited number of copies are available.
As a prospect has made the choice to purchase in their own provisions, they will feel much better in their buying decision.
You’ll have earned their trust and you are able to use this to further build your relationship with them so which it is possible to market other supplies to them successfully in the future.
So How Can This Tie In With Affiliate Marketing?
Generally speaking, affiliate marketers have been granted entry to affiliate links and resources like picture advertisements and emails that they can send out.
All these are used to drive traffic to an offer.
However, as soon as a prospect buys or signs on a squeeze pagethey move onto the vendors email list, not the affiliate.
That means that the affiliate has access to that prospect indefinitely and it’s the seller who will market to the customer time after time.
The affiliate networks will also cover affiliates on products in a vendor’s sales funnel.
So yes, you can earn commissions on multiple products.
But what you, since the affiliate, do not understand is if the seller is offering products which aren’t in the”public” sales funnel to people in their list.
So you could be overlooking commissions as a result.
Ordinarily , a sales funnel starts out using a low-priced product, offers higher-priced goods in the funnel, culminating in a couple of high-ticket products in the end of this funnel.
This will be where vendors earn the bulk of their cash. It is far easier to promote one merchandise that is high-ticket than tens of low-ticket ones.
The vendor can be fairly within their rights to advertise products which you won’t make a commission on.
After all, they own the email list that the buyers are currently subscribed to.
Thus, to counter this, affiliate marketers are producing their own revenue funnels.
They select the front-end item, both the upsells and some other high-ticket products to promote.
These are from different vendors. But the affiliate, you, might believe that a few products complement each other better than the products in a seller’s own funnel do.
Yes, the possibility will be exposed to every vendor’s funnel as well as the affiliate.
However, the affiliate knows that a purchase of any merchandise in their funnel will generate a commission.
Nevertheless, I still think the Single Merchandise funnel is the most effective approach from a customer-relationship viewpoint.
If a prospect finally does not buy into your offer, you still need them on your email list. And now it is time to advertise a offer that is different .
You are able to market to these prospects as frequently as you want, as they’re on your email list.
Thus the greatest Benefits of creating your sales funnels will be:
You have to add prospects for your own email list
Your email list is a business asset you completely own. The usefulness of it doesn’t rely on the whims or algorithm modifications of Google, Facebook or whoever.
Email marketing is still the ideal way make money online.
You may market to your readers as often as you want.
You can build your own unique sales funnels, blending products from Various vendors
As an affiliate marketer, you should never send people directly to an offer. You’re basically giving this person to the seller access.
You need to always send visitors to your squeeze page – one that you have – and it’s only once they sign up there that you send them to your affiliate supply.
This way, you have caught their email address and they’re now part of your 100%-owned company asset – your email list.
How Do You Develop A Sales Funnel?
If you use WordPress, there are plugins which will create squeeze (optin) webpages and other forms of funnel page for you.
But creating an real sales funnel isn’t the simplest. These plugins are excellent at creating pages instead of an funnel. It could be done, but keep tabs on how each page relates to a different and you need to be organized.
Another method is to use a service such as Clickfunnels that is designed solely for constructing sales funnels. Below in the event you would like to find out more there is a link.
With a service in this way, you do not even need your own website. The tool can do every thing for you.
I trust you finally see the benefits in making your own earnings funnels, whatever tool you end up using to make them.